The Storyteller’s Cut

How a marketer, a video artist’s estate and classic Italian cinema led me to help leaders tell their story.

Every scene taught me something new.

Where I learned the business.

20+ years in digital enterprise marketing for IBM, Nokia and American Express. I watched great ideas lose to better stories.

Where I learned what moves people.

Managing the estate of video art pioneer Buky Schwartz and co-founding Café Pellicola, a blog on classic Italian cinema, showed me images make people feel before they think.

Buky Schwartz estate

Café Pellicola

Where art met marketing.

I founded the Visual Storytelling Institute to bring visual storytelling from art into purposeful marketing, for Estée Lauder, the American Red Cross and more.

Where I pass it on.

For six years, adjunct professor of Brand Storytelling at the University of Miami Business School, and a certified startup mentor shaping founders’ pitch stories.

Where it all comes together for you.

As co-founder & CMO of DecisionAdvantage.ai, I see daily how complex AI and high-stakes decisions get lost in translation. That’s the gap I close for you: turning complexity into a story your board, investors and teams understand, trust and act on.

Pay attention to your side hustles. Sometimes that’s where your big story is waiting. At least, it was in mine.

There’s only one magic point.

Buky Schwartz built his video art on optical illusions. Scattered fragments only make sense from one magic point. Step away from it, and the shape falls apart.

Stories work the same way. The magic point is where your story overlaps with your audience’s story. That’s when it clicks, and people act. Finding that point is what I do.

Shlomi Ron personal site

Let’s direct your story.

Tell me what’s on your desk. We’ll find the viewpoint where it all lines up.

Book a FREE call

A Visual Storytelling Institute pictureMiami, FL

Shlomi Ron photographing a historic courtyard — The Storyteller’s Cut

How a marketer, a video artist’s estate and classic Italian cinema led me to help leaders tell their story.

Directed by Shlomi Ron

My story, in five scenes

Every scene taught me something new.

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The lesson from my journey Pay attention to your side hustles. Sometimes that’s where your big story is waiting. At least, it was in mine.

The lens

There’s only one magic point.

Buky Schwartz built his video art on optical illusions. Scattered fragments only make sense from one magic point. Step away from it, and the shape falls apart.

Stories work the same way. The magic point is where your story overlaps with your audience’s story. That’s when it clicks, and people act. Finding that point is what I do.

Credits

The cast behind the counsel.

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Shlomi Ron laughing at the microphone — Caught mid-laugh on the Vibe Your Vibe podcast, talking about the stories that move us.Photo: Kirk Francis

action.

Your next scene

Let’s direct your story.

Tell me what’s on your desk.
We’ll find the viewpoint where it all lines up.

Book a FREE call →